Role DESIGNER, BRAND STRATEGIST Agency TWO ROW STUDIO  Year 2016- 2017

A kid’s lunch subscription service dedicated to healthy and nutritious options for parents who want to spend less time making lunches and more time making memories. 

The founders of Nomsly, Chris and Andrew, needed a brand that would help gain parents trust, be fun and engaging for kids as well as set them apart from the other pre-packed lunch services.

The brand’s primary differentiator was their nutritionist-crafted meals designed to expand your child’s food palate. The meals and food photography was central to the brand look. In order to create a story and engage the kids, we added a whimsical band of fruits and veggies named the Nomslys based off of inspiration from Chris’s children’s story books.

A graphic apple paired with a bold sans serif font for a friendly and crafted look.

Color Palette

We worked with a spectrum of colors to aid in designing the detailed characters.

 The Nomslys

Each character was designed with a personality and story in mind.