Role CREATIVE STRATEGIST, DESIGNER Agency A LITTLE BIRD Year 2017- 2019

SToK is a cold brew coffee that’s here to light up your brain, wake up your dreams, and provide an endless stream of inspiration lightning bolts.

As an emerging brand in the competitive coffee landscape, SToK needed an engaging experiential program to increase brand awareness, convert coffee drinkers through sampling and drive sales.

Our team brought SToK’s unique and playful brand personality to life via a national summer tour two years in a row. In 2018, the activation activated at 10 festivals across the nation and engaged with over 15K consumers. Consumers lined up outside our bright red tent for a tasting flight of SToK flavors, carnival games, and a photo-op.

Consumer Quotes

“I NEVER drink cold coffee and most definitely not cold brew, but this stuff is AMAZING!”

Our custom-branded Tasting Flight App took participants through each flavor. The app collected valuable consumer data such as demographics and flavor preference.